Built a 75K+ Engaged Community

Loop Threads partnered with Scale to launch a campaign that turned casual followers into an active fashion community. Our team designed a storytelling strategy powered by influencer partnerships and interactive content — building loyalty through connection, not ads.

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Client

Loop Threads

Industry

Fashion

Timeline

3 Months

Challenge

Loop Threads had a decent following but low engagement. Despite frequent posting, their content wasn’t sparking dialogue or user-generated participation. They needed to create a brand people wanted to be part of, not just watch.

Solution

  • Developed a community-first marketing plan centered on relatability and authenticity.

  • Activated micro-influencers to drive higher engagement.

  • Introduced conversational content formats to foster better interaction.

  • Created social series that encouraged followers to co-create stories with the brand.

+2.8x

overall engagement in 90 days

+65%

growth in organic followers

+40%

increase in website traffic
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Isabella Chen

Founder of Shellé

“Scale captured our essence perfectly. They turned our logo’s symbolism into a story people actually connect with. Every campaign feels true to who we are.”

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