2.8x Engagement Growth

Shellé partnered with Scale to build a fashion identity that stands out in a saturated market. Inspired by the brand’s snail-shaped logo, we crafted a visual language that embraced the idea of “slow fashion, strong impact.” From brand storytelling to social strategy, our approach blended aesthetic minimalism with emotional connection — helping Shellé transform curiosity into community.

slide-1

Client

She'll

Industry

Fashion & Lifestyle

Timeline

5 weeks

Challenge

Shellé was struggling to communicate its brand philosophy of sustainable, slow fashion without losing modern appeal. Their visuals lacked cohesion, and audience engagement was minimal across digital platforms. The challenge was to turn a symbolic brand identity into a relatable and shareable narrative.

Solution

Developed a content system focused on motion and storytelling.
Created short video loops embodying the "snail flow" concept.
Designed cohesive brand visuals that appeal to a mindful aesthetic.
Launched the "Move with Meaning" campaign, aligning the brand's pace with purpose.

+2.8x

overall engagement in 90 days

+65%

growth in organic followers

+40%

increase in website traffic

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Isabella Chen

Founder of Shellé

“Scale captured our essence perfectly. They turned our logo’s symbolism into a story people actually connect with. Every campaign feels true to who we are.”

Explore more Work

Explore more of our work and see how we’ve helped other brands achieve remarkable results.

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2.8x Engagement Growth

Shellé partnered with Scale to build a fashion identity that stands out in a saturated market. Inspired by the brand’s snail-shaped logo, we crafted a visual language that embraced the idea of “slow fashion, strong impact.” From brand storytelling to social strategy, our approach blended aesthetic minimalism with emotional connection — helping Shellé transform curiosity into community.

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slide-1

4x Stronger Community Growth

Collabra partnered with Scale to enhance its community platform through a unified brand identity. The four-hand circle logo symbolized connection, transforming it into a living expression of collaboration and trust.

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Ready to Scale
Your Brand?

Let’s build something that drives real growth and lasting impact.